Embedded Files
Quarterly Update
Quarterly Update
December 2021
December 2021
Mission Moment
Mission Moment
Eugenio,17, Severe haemophilia A
Eugenio,17, Severe haemophilia A
Mexico
Mexico
I wish to become a professional animator
I wish to become a professional animator
Eugenio had his wish granted last year. His wish was to become a professional animator to create amazing animated stories like the ones that have kept him company during his medical treatments.
To help bring his talent to the next level, Make-A-Wish Mexico has provided him with a graphic tablet that will help him bring his creation from paper to computer.
Some of you may remember Eugenio from our virtual conference as he shared his talent with us. What a great artist!!
TAKE NOTICE
TAKE NOTICE
Changes in Travel Policies
Changes in Travel Policies
Scroll down to read more
Save the Date: Leadership Conference
Save the Date: Leadership Conference
31 Oct-4 Nov, 2022
31 Oct-4 Nov, 2022
Changes in Travel Policies
Changes in Travel Policies
Changes in Travel Policies
Changes in Travel Policies
(In effect 11 November 2021)
(In effect 11 November 2021)
The updated International Travel Guidance leaves the decision to the Affiliate as to whether they wish to introduce International Travel again to the Wish Journey, but in doing we ask them to:
Seek Board approval for wish children to partake in wishes outside the Affiliate and document this;
Follow local Government guidance for safe COVID protocols whilst traveling.
Follow the destination country's Government safe COVID protocols for arriving and holidaying in that country.
That the appropriate medical professional permission is given, and insurance is in place for all individuals to travel.
Check that the host Affiliate is willing to support an international wish child.
The wish is uploaded into the Wish Portal with all the necessary forms (Travel Medical Authorization/Travel Waiver signed by the family).
Affiliates can refer to the daily data updates on the COVID situation across the globe provided by the Centre for Systems Science and Engineering at Johns Hopkins University on this LINK.
Business Intelligence Report
Business Intelligence Report
Q3 2021 Report
Q3 2021 Report
We are pleased to send you the Business Intelligence Report for Q3 2021* data. Please keep in mind the BI Report is based on the *CALENDAR Year.
Thanks for submitted your data! There are two versions of the report available for download - pdf and Word.
Leadership Conference 2022
Leadership Conference 2022
Save the date for next year's Leadership Conference!
Save the date for next year's Leadership Conference!
Join us at Disney's Coronado Springs Resort in Orlando, Florida
Join us at Disney's Coronado Springs Resort in Orlando, Florida
31 October to 4 November 2022
31 October to 4 November 2022
MESSAGE FROM OUR CEO
MESSAGE FROM OUR CEO
Corporate Values
Corporate Values
Child Focus
We always put wish children first.
Integrity
We are honest, transparent and respectful.
Impact
We deliver life-changing work.
Innovation
We are bold, imaginative and creative.
Community
We are a diverse group of people working together towards a common goal.
Org Charts
Org Charts
Dear Make-A-Wish Colleagues,
You might recall that we defined the pandemic a marathon, not a sprint. Never was a premonition more accurate. We are battling with current pressure and medium-long term uncertainty. Today, as we continue to strive through a slow recovery of the COVID-19 pandemic, your ongoing hard work on behalf of the children we serve, is more vital than ever. We continue to innovate and be creative in how we deliver the wish journeys which bring so much joy and hope to our wish kids and families.
The children’s wishes that you grant are signs of the human spirit
that even Covid cannot dim!
I am pleased to say that there have been several new colleagues who have joined Make-A-Wish International, and the attached org chart will show how they are positioned in the various teams, but as shown in the organizational structure the children are at the top.
Our core values of our organization serve as the map to attain our vision of granting the wish of every eligible child. They are a clear guide to our priorities, and lead the way in everything we do. Children first – they are the ‘why’ of our existence.
I hope you had the opportunity to attend all, or the relevant part of our conference. Even with a bit of disappointment on having to do it again virtually, it was a success, and celebrating all of your accomplishments was a true highlight of the week! It was great to ‘see’ those of you who attended – which was over 1000 participants from all around the world! Our plan is to have our next conference in person with Make-A-Wish America at Disneyworld in Orlando, Florida next November. You will find the exact dates later in this update. We are really looking forward to that event!
The new financial year started in a good way, and Q1 of FY22 is showing good progress as we pave the way towards a data-driven decision-making organization. We continue to test and pilot new and innovative ways of communicating and engaging with our constituents, expanding our boundaries by finding best practices from which we can all learn and grow. As we announced during the state of the foundation, the international office is at a crossroads. We have stabilized after the office relocation, hiring and acclimating new staff, and then adjusting for the Covid pandemic. More good news is that compared to last year, you have granted more wishes (see the Business Intelligence report below). You have increased the number of granted wishes by 36% compared to Q3 last year.
We must choose to be bold and aim for ambitious growth for the enterprise! Q1 has also shown that by making significant investments in the areas of Affiliate support, technology and fundraising in FY21, we have paved the way for our 3-year plan which is aiming for the $10M revenue mark in FY25! Ambitious – yes! And attainable! Of course, the ultimate goal is to ensure that we reach 20,000 wishes by 2025.
Great things are never done by one person, they're done by a team of people. We can’t do this without all of you. So, our first task is to ensure the stability of the Affiliates and your ability to perform and grow in sync with our ambitions. We will be working with each of you on the 3-5 year strategic plans to ensure we are aligned in our growth plans.
With ambition comes a lot of work, and I know we are all up to the task!
I wish all the best for each of you during this festive season! Happy holidays and we are looking forward to an amazing new year in 2022. The best is still to come!
Best wishes,
Luciano Manzo
President and CEOMake-A-Wish® InternationalLuciano Manzo
lmanzo@worldwish.org
CHAIRMAN'S CORNER
CHAIRMAN'S CORNER
Dear Affiliate Community,
Previously, we shared the strategic plan for FY22-25, where you can see that our Board has endorsed the bold growth moves of the International organization, by making significant investments in the areas of fundraising, technology and Affiliate support. The plan sets the long-term horizon of 3-5 years with a trajectory to get the Make-A-Wish International organization to the $10M revenue mark by FY25 the latest with the minimum goal of 20,000 wishes by 2025. The plan has several initiatives aimed at supporting Affiliates, including Centers of Excellence (COE), training/development for CEOs, and a new Innovation fund.
By sharing these goals with everyone, we want to ensure that we have strategic alignment between Make-A-Wish International and Affiliates. We expect the International office to support the implementation and to monitor the progress of each Affiliate in order to link operational systems and processes to the organization's strategic objectives. By providing top-level direction and guidance for the enterprise, Make-A-Wish International's role will be to help identify gaps and opportunities which can be exploited and enhanced. This planning, investment, and measurement will help to ensure the successful implementation of this plan for all of us.
Key actions include:
Review of each Affiliate's annual performance plans and goals, and other relevant budget plans;
Alignment of annual performance targets with long-term plans;
Communicate in an open and transparent manner to facilitate cross-org collaboration to achieve mission objectives.
Make-A-Wish International exists to help each of you succeed! We want to guide, support and inspire you to accept these bold goals and develop your own Affiliate plans for an alignment with the global goal of 20,000 wishes by 2025.
It will take a lot of effort, communication and collaboration – as we strive to fulfill our vision of granting the wish of EVERY eligible child.
Happy holidays to all and best wishes for a safe and prosperous new year!
Best wishes,
Markos Tambakeras
Chairman of the BoardMake-A-Wish® InternationalMarkos Tambakeras
DEPARTMENT UPDATES
DEPARTMENT UPDATES
Who's New at Make-A-Wish?
Who's New at Make-A-Wish?
Thais 'Teca' Bernardini
Thais@makeawish.org.brCEO, Make-A-Wish Brazil Thais 'Teca' Bernardini
Welcome a New Affiliate CEO
Welcome a New Affiliate CEO
Please extend your warmest welcome to our newest CEO in the network!
With over a decade of experience engaging with civic causes, Thais "Teca" Bernardini has recently joined as the new CEO of Make-A-Wish Brazil. Please extend a warm welcome to Teca!
"If I could have one wish, it would be for us to be able to grant all wishes our kids make.
Actually, I would wish kids not even got sick at all, and would just have their wishes granted, safe and sound."
Farewell to Our Colleague
Farewell to Our Colleague
Lynne Hudson is stepping down as CEO for Make-A-Wish Canada to pursue new opportunities effective 30 November 2021. Lyanne Goulin, the VP for Mission Advancement for Make-A-Wish Canada has agreed to serve as interim CEO while the board embarks on the recruitment process. We want to thank Lynne for her hard work, and we wish her all the very best in her future endeavors.
Lyanne Goulin
VP, Mission Advancement and CEO a.i., Make-A-Wish CanadaLyanne Goulin
Welcome the New Make-A-Wish International Staff
Welcome the New Make-A-Wish International Staff
New Fundraising Team Members
New Fundraising Team Members
Please welcome Jessica Loftus and Cari Miller to our Fundraising team! Jessica is our new Philanthropy Lead and is based with the team in the Netherlands, she will be leading on the development of International Major Donor opportunities and the stewardship of exiting high value donor. Cari join us as our new Corporate Alliances Manager, she was formerly on the Make-A-Wish Canada, so she has vast experience with our brand, our mission and our culture. Cari will be responsible for creating dynamic and engaging global partnerships.
I’m also pleased to announce Elise Murray has recently be promoted to Director, Strategic Partnerships. She will continue to lead on the Disney partnership. We are also currently recruiting for a Director, Corporate Alliance to expand of focus on global corporate fundraising opportunities.
If you would like to speak to the fundraising team regarding any opportunity or guidance, please email Fiona Kearney, Vice President of Fundraising fkearney@worldwish.org
AFFILIATE DEVELOPMENT & SUPPORT
AFFILIATE DEVELOPMENT & SUPPORT
Affiliate Policies Update
Affiliate Policies Update
Change in Affiliate Policies
Change in Affiliate Policies
Aligning ourselves with the best practices in the non-profit sector, we have made some amendments to our policies. Please refer to this link or the buttons below: https://drive.google.com/drive/folders/18kh-Z4TUsSLXIBQlISkFdGJZjNvy2STU?usp=sharing for all the documents that will detail all the changes to the policies.
Do familiarise yourself with the changes and Affiliate agreement, and please reach out to the regional directors if you need further clarification.
Virtual Conference 2021 Highlights
Virtual Conference 2021 Highlights
We would like to thank each of our presenters for all their time, effort and expertise in making this conference a success! Each had such valuable information and insights to share to make our work and our mission the best.
We generated over 290 minutes of content and had a total of 1,054 participants across the world!
Please let us know if you have any feedback or comments to consider for next year's conference.
On-Demand for Innovation sessions is still available. To access, please click this link: https://us02web.zoom.us/webinar/register/WN_J_wMNmHIQkuFv1BDLLfeCQ
Don't forget: Please save the date for our Conference in Orlando next year!
31 Oct - 4 Nov
Learning Management System on the Horizon
Learning Management System on the Horizon
With the help of Disney funding, we have procured a new Learning Management System that will house our toolkits and e-learning modules. We will be launching it in the near future. For more information, please get in touch with Apple Lee.
A.C.T. Region Highlights
A.C.T. Region Highlights
Pink Region
Pink Region
We would like to thank Salim Tannus for his leadership as the A.C.T. leader of the Pink region for the past 1 ½ years. Replacing him is Camila Grisales, CEO of Make-A-Wish Colombia. Please kindly give your support to Camila in Latin America, and a warm congratulations for being a newlywed!
Make-A-Wish Argentina hosted a Virtual Tasting and a Wine Auction held in the Great Pan American Hall of the Buenos Aires Marriott, located in the heart of the city. Evento Make A Wish Argentina - YouTube. A Marriott spokesperson said, "Those of us who make up Buenos Aires Marriott are proud to have been able to accompany this fundraising event, and we thank the Make-A-Wish Argentina Foundation, which has already fulfilled more than 6,800 children's dreams throughout the national territory, for allowing us to do so; thus fulfilling, once again, Marriott International's commitment to the communities where its hotels are located.
LatAm Affiliates participated in Disney virtual event with the director of Disney Pixar's "LUCA", Enrico Casarosa.
Purple Region
Purple Region
Disney Malaysia Campaign
Disney Malaysia Campaign
In collaboration with Disney, Make-A-Wish Malaysia recently launched its Ultimate Princess Celebration campaign.
This collaboration features the works of renowned local fashion designers including Alia Bastamam, Celest Thoi, Fiziwoo, Innai Red, Khoon Hooi, Melinda Looi, Mimpikita and Variante.
Each designer has created a unique custom piece inspired by Disney princesses whose courage and kindness have exhilarated us forever.
Read more about this campaign in the Disney Alliance Update (scroll down)
TECHNOLOGY & INNOVATION
TECHNOLOGY & INNOVATION
Security Corner
Security Corner
Stay Safe this Holiday Season
Stay Safe this Holiday Season
Please reference these 5 tips on how to stay safe this holiday season.
Make-A-Wish Cloud Updates
Make-A-Wish Cloud Updates
Welcome Make-A-Wish Greece to the Wish and Volunteer Cloud!
We are excited to congratulate Make-A-Wish Greece as the first Affiliate to adopt all three modules of the Make-A-Wish Cloud! A special shout out to Sandra Zafirakopoulou, Chrysoula Spanou and all the team members who played a vital role in the implementation of the Wish and Volunteer modules.
During the on-site visit, the entire team aligned as we discussed how donors, wish children, families and volunteers engage across different channels. The project included data migration in Greek and streamlining and standardizing processes. We are beyond proud to celebrate with this team!
MARKETING & DIGITAL
MARKETING & DIGITAL
Gaming/Streaming/Influencers
Gaming/Streaming/Influencers
A Global Streaming Event in Support of Wishes
A Global Streaming Event in Support of Wishes
WHAT: The FIRST ever international stream for the wishes event focused on fundraising to grant wishes around the world. Make-A-Wish International supports 39 global Affiliates, which grant wishes in over 50 countries! Now streamers can help grant wishes to every child - without borders - bringing hope and joy to children living with critical illnesses.
WHEN: World Wish Month
WHERE: Twitch TV , YouTube, Facebook Live
DONOR PLATFORM: Tiltify
We are very excited to host this global streaming event to celebrate World Wish Day/Month! Any Affiliates who have not spoken to our new Gaming and Influencer Community Manager, April Stallings should do so before mid-December to participate.
Data Insights
Data Insights
We’ve made good progress to pave the way towards a data-driven decision making organization. We’ve also started to have closer digital fundraising/media buy collaborations with more affiliates, starting with Make-A-Wish Germany.
Marketing Data Automation Tool
Marketing Data Automation Tool
A contract has been secured with a new marketing automation tool called Adverity. This will allow us to make insights-driven decisions faster and easier with the intelligent data and analytics platform for all of our marketing platforms. The project will officially kick-off in January. By March, the digital team will focus on setting up an appropriate dashboard to provide us with great insights, then we will be sharing this with more Affiliates.
SEO (Search Engine Optimization) for Worldwish.org
SEO (Search Engine Optimization) for Worldwish.org
SEO aims to increase our worldwish.org website organic ranking on search engines so that the organic donations may increase in a long run. Organic search results are the query results that are calculated strictly algorithmically, and not affected by advertiser payments.
An SEO keywords audit and strategy has completed by our agency and optimization has begun. A visualized dashboard has been created and will help us gauge performance.
Make-A-Wish Germany - Ads Test
Make-A-Wish Germany - Ads Test
Objectives:
Help to pave the way of building a digital ads collaboration model with affiliates
Help MAW Germany to grow their digital capability and capacity
Accumulate more learnings(e.g. target audience, ads ROI) in Germany to help us go further and deeper in this market (both for MAW German affiliates, and for MAWI)
Ads period: Nov 24 – Dec 23, 2021
Platforms: Facebook and Instagram
Budget: 20,000 euro
FUNDRAISING
FUNDRAISING
Partnerships Announcements
Partnerships Announcements
FENDI x Make-A-Wish T-shirt
FENDI x Make-A-Wish T-shirt
Make-A-Wish have joined forces with luxury brand @FENDI by designing a special unisex T-Shirt, as part of their FendiKids line. 100% of the sale proceeds will be donated to Make-A-Wish.
The T-Shirt features the Fendi Kids’ teddy bear mascot logo wearing a yellow shirt with the Make-A-Wish logo on it, and will be sold at Fendi Kids boutiques, Fendi flagships’ kid corners across Europe, Middle East and Asia, and on the brand’s online store starting from November 18th until World Wish Day in April 2022 - thank you Sune & Violantina!
K22 Global Partners
K22 Global Partners
A new European collaboration with K22 Global Partners, paper products wholesalers, started this quarter with the commercialisation of a new Marvel-branded paper product across Lidl stores in European countries including Ireland, Spain & Germany, with a donation on product of 1ct donated to Make-A-Wish.
The campaign will carry on all the way to end of January 2022, with plans to extend the project depending on performance to the end of September 2022.
This opportunity would not have been possible without Christina & Sandra from Make-A-Wish Greece who have connected us to K22's team - thank you very much Christina & Sandra!
Orion Worldwide
Orion Worldwide
This quarter, the Make-A-Wish International team has piloted its first ever Global Wish Challenge with the media agency Orion Worldwide and their employees across 9 countries in Europe. We built on the existing and successful wish challenges organised by Affiliates at local level and made it into a global offering which could be chosen by corporate partners who have offices across multiple locations.
Orion's team connected with us thanks to Mariana from Make-A-Wish Portugal who have piloted this concept with their teams locally. Thank you so much Mariana!
For more information about the Global Wish Challenge, please check this document (for internal use only)
Sotheby's x Curated Asia
Sotheby's x Curated Asia
Last June, we received the wonderful support of the talented Jay Chou, who kindly donated all the proceeds from the sale of four of his performance costumes at Sotheby's "Contemporary Curated: Asia" auction to Make-A-Wish International.
It was a fantastic event which raised $2,630,000 HKD ($334,000 USD) and we could not be more grateful for Jay Chou’s kindness, Sotheby’s for making it all happen and Madeline and Make-A-Wish Hong Kong who have been wonderful at facilitating this initiative. Thank you Madeline!
We are now in conversation with Jay Chou's production company, and we are looking at many more projects to collaborate on in Asia... watch this space!
LEGO Update
LEGO Update
At Make-A-Wish International we are in conversations with LEGO regarding global partnership opportunities, following the start of a trial in the UK & Denmark. Please reach out to Elise Murray (Director, Strategic Partnerships) at emurray@worldwish.org if you have any questions and aren’t in touch already.
Disney Alliance Update
Disney Alliance Update
We at Make-A-Wish International are working very closely with our global and regional Disney contacts. We will continue to share any global / regional Disney updates with you all.
If you have questions regarding Disney wishes, and in particular any questions regarding Disneyland Paris re-emergence, please contact Chiara Di Lauro, Wish Assist Manager at cdilauro@worldwish.org
For questions more widely about the Disney partnership, please contact Elise Murray, Director, Strategic Partnerships, at emurray@worldwish.org
Disney’s new ‘From Our Family To Yours’ festive campaign
Disney’s new ‘From Our Family To Yours’ festive campaign
has launched, supporting Make-A-Wish International and a number of Affiliates. Find out all about the campaign and the various elements involved on the following landing pages:
EMEA / AUS / NZ: www.worldwish.org/disney
Disney continues to support Make-A-Wish globally:
Disney continues to support Make-A-Wish globally:
In the December quarterly distribution, each Affiliate will receive an allocation of funds from the activation surrounding the launch of Disney Cruise Line’s new ship “The Wish”.
These funds are in support of Disney’s Diversity, Equality & Inclusion strategy. So should go towards supporting children from diverse backgrounds.
Disney launched the Ultimate Princess Celebration as a global campaign this year all about the courage and kindness of Disney princesses, which tied in a few wish stories too!
In Malaysia, there is a wonderful local activation tied to the celebration: https://makeawish.org.my/disney-ultimate-princess-campaign/
Despite logistical challenges, Disney continues to find ways to provide wish anticipation ‘boosts’ to children waiting for their Disney wishes around the world.
Thank you to ALL the Affiliates who have been / are involved in the above activations.
We really appreciate your ongoing support!
Disney has also given a grant to Make-A-Wish International, to support strategic projects which will help develop our network as a whole.
FY21’s Disney grant included support for the creation of a brand new e-learning platform which will be rolled out shortly, as well as storytelling grants to create wish story videos.
FINANCE & ADMINISTRATION
FINANCE & ADMINISTRATION
The first quarter for FY22 is already over for us, time just flew by! For a lot of you, December will mark the the end of your fiscal year, so good luck with the close!
Affiliate Distribution
Affiliate Distribution
The next Affiliate Distribution is planned for this month (December), so you should receive the distribution reports in a couple of weeks.
C-Fund
C-Fund
The C-Fund is for now still open as we still have funds available. All information to apply can be found HERE. If you have any questions, please reach out to me or your Regional Director. As mentioned before, if no more applications are received, the C-Fund committee will review the purpose of the fund to be able to use any amount still available
As usual, do not hesitate to reach out to me (lqueromes@worldwish.org) or Silvia Mazza (accounting@worldwish.org) if you have any questions.
Wishing you all a great Holiday Season!
Wishing you all a great Holiday Season!
QUICK FIND RESOURCES
QUICK FIND RESOURCES
Orientation Site
Orientation Site
A friendly reminder that our Orientation and Resource Site is still Live! This site has large amounts and varied topics of information for any new member of the Make-A-Wish team. It is built in a user friendly, web based environment and allows skimming at their own pace. It references not only important governance policies, but also important brand guidelines, fundraising Information, including Disney storytelling guidelines, ethics and culture, communication tools, finance and much more!
Covid Resource Site
Covid Resource Site
Reminder to check out our Make-A-Wish International Covid Resource Site regularly for updates.
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